Did you know that the majority of online shoppers start their Christmas shopping in October? This is not only because they wish to get organised but because some of the best e-Commerce deals can be had in the months leading up to the festive period.
If you run an e-Commerce website, you will no doubt want to learn about the UK’s spending habits, ensuring your site can accommodate all and conjure up as much business a possible. Below, we look at some of the most important e-Commerce Christmas shopping trends every retailer needs to be aware of.
Mobile shopping this Christmas
e-Commerce platforms that are not responsive or mobile-friendly will struggle to attract users this year. This is because more than 80% of UK consumers are expected to buy goods using mobile devices in 2021. Being easy and convenient, shopping online using smartphones is now becoming the norm.
This has led to many retailers launching online shopping apps.
Customers are seeking deals!
With lots of people being on furlough and many more redundant, money is tight for many this year. This is why online shoppers are favouring e-Commerce sites that are offering lucrative and regular promotions. From money off offers to loyalty programs and free shipping options, the more beneficial the promotional offerings, the better.
Shop with local and homegrown businesses
The hashtags #ShopLocal, #SupportLocal and #SmallBuiness rose to popularity during the pandemic, with the nation’s plea to support homegrown businesses and local companies becoming prevalent. This will continue long past the festive season.
So, there you have it, the most important eCommerce shopping trends retailers need to be aware of in the run-up to Christmas.
