The power of social media should never be underestimated, especially from a marketing point of view. From Facebook and Twitter to Instagram and TikTok, there are now numerous platforms businesses can use to connect with potential customers.

If you run an e-commerce business then driving traffic to your website pages via social media should be a key objective. Below, we are sharing some useful tips on how to do this strategically and successfully.

Social-media specific offers

Every consumer enjoys receiving offers and promotions that will either save them money or provide them with extra goods. This is why running social media-specific offers is a marketing avenue you may well want to go down. A great way to measure the effectiveness of your social media adverts is by attaching a promo code to them; a unique code that users will have to state when ordering on your website.

Use the correct hashtags

Hashtags allow social media users to find posts about subjects and products that they’re interested in. This is why it pays to research the hashtags your target market are using and searching for and including them in your posts.

Encourage social media reviews

85% of online shoppers actively look for reviews before they order from an online shopping site. By encouraging past customers to leave reviews on your social media pages, you will naturally give potential customers faith in your brand, increasing the likelihood of them following a link to your website and placing an order.

Share user-generated content

User-generated content is renowned for playing to people’s positive emotions, with consumers responding well to videos and images of others enjoying products. This essentially allows them to envisage opening and owning them themselves.

This is why keeping an eye on your mentions is a worthwhile task, ensuring you are sharing user-generated content to your ever-growing community!

So, the moral of the story is, stay active on social media, post engaging content and the traffic will flow!