A recent survey revealed that more than half of online shoppers (55%) are open to buying their Christmas gifts from abroad this year. This does come as a surprise given the huge focus on local shopping during the pandemic.
What this does mean is that e-commerce platforms can be confident in opening up their services globally, essentially widening their target audience and increasing global sales consequently.
If you own an e-commerce website and wish to provide your items to the world this Christmas, doing so in a strategic manner is essential.
Tips for taking your e-commerce business global
- Delivery – While there has been a huge spike in the number of people buying gifts from across the border, 48% are concerned that cross-border purchases will not arrive on time. This is why in order to make a success of your global e-commerce functions, ensuring you have your shipping and delivery processes perfected is a must.
- Pricing – If you have only sold goods to UK consumers you will have a great knowledge of your pricing structure and where you sit in your respective market. However, when taking your online shop global, researching your competitors and pricing is paramount. This will ensure you can compete at a level you that are comfortable with.
- Adapt your digital marketing strategy – Consumers from different locations respond to different marketing efforts. This is why adapting your marketing for different jurisdictions is a wide move.
- Ensure your website is bilingual – There is nothing more frustrating than landing on a website and it is not available in your language. This is why we advise that e-commerce business owners to use geo technology that detects where a user is coming from. Advanced e-commerce websites will automatically switch to the chosen language of the visitor’s country.
