These days, more and more people are seeking a healthier lifestyle, whether through diet, exercise or a combination of both. At the same time, tastebuds are growing ever more adventurous, meaning that shoppers from the UK are keener than ever to discover new flavors, recipes and approaches to food.


In other words, it’s the perfect time for Add to Cart to welcome Loving Foods to the fold: a fermented food company based in Manchester that seeks to transform gut health with their tempting, tasty products.

Established in 2016 by brother-and-sister team Mendel and Faye, Loving Foods’ founders have always been interested in healthy and natural food. And when Faye was diagnosed with chronic IBS, she sought a way to control her symptoms through her diet. With Mendel’s background as a nutritionist, the pair developed a treatment plan – and soon discovered the many benefits of fermented foods. Before long, Mendel was producing his own fermented products, winning himself legions of fans in the process.

Today, Loving Foods produce a range of fermented food and drink using only the finest organic ingredients, including such delicious, gut-friendly treats as sauerkraut, kimchi and kombucha. What’s more, each batch is handmade in their Manchester facility and fermented for a minimum of three weeks before being bottled and sold in its 100% raw and unpasteurised form.

According to the team, they offer a centuries-old solution to modern dietary problems, and it’s certainly an approach that has won them many loyal customers over the years. And so, we’re delighted to announce that Loving Foods are joining forces with Add to Cart, launching their own store as part of our online marketplace. Now, their incredible products will reach more customers than ever before – and we’re confident that our shoppers will be delighted to discover this fresh approach to fermented food.