Generating sales for your ecommerce business isn’t just about getting as many people as possible to visit your online store. To really drive your conversions up, you want your products to look the best that they possibly can. But what do you do if your budget won’t stretch to a professional photographer? Luckily, there are some easy ways to make your snaps stand out from the crowd.
First, you’ll need to create a dedicated studio space. But before you panic, it doesn’t have to be a dedicated room. In fact, you can set up the necessary equipment in almost any nook or corner. As well as a camera and tripod, you’ll want a level surface, a white background, and, ideally, a good source of natural light. Once you’ve gathered the basics, you’re ready to start shooting.
Next you’ll want to set up your backdrop and products in an area which is lit from the side. Now, you can experiment with different arrangements to get the perfect shot. Why not try snapping your products from various angles or using props to liven up the image? You should also think about composition, too: do you want the camera at the same level as the product, or looking down from above? Bear in mind that many stores include images of the same item from several different angles, so try and make sure that all sides are covered.
Once you’ve got the shots that you want, it’s time for some post-production. And once again, you don’t need to be an expert to get good results. Spend some time playing around with things such as white balance, sharpness, colour saturation, and brightness and contrast. The goal is to make your images look eye-catching, crisp, and clear, but without any obvious distortion. After all, potential customers want to know what the product they are buying really looks like, not an airbrushed version.
Finally, think about the format of your images when uploading to your online store. Large images upwards of 4000 pixels across, for example, will take a long time to load, which could drive traffic away from your site. Instead, opt for around 2048 by 2048 pixels – the optimum size for most online stores.
